Shaheen Sha — Digital & Performance Marketer

Who I am

About me

"I turn ad spend into qualified leads and measurable revenue — for e-commerce brands and service businesses alike."

My career started in target-driven sales and marketing. At HDB Financial Services I generated 230+ B2B leads and funded 90+ business owners (INR 3.15 Cr in loans), earning a promotion within six months. At MP Clothing I managed a 40+ vendor wholesale network and, as Senior Marketing & Digital Marketing Manager, led the company's move into digital with its first paid Meta campaigns and a WhatsApp sales channel.

To go deeper, I built and ran a live Shopify store end to end — Meta and Google Ads, GA4/GTM tracking with Meta CAPI, seven Klaviyo flows and a full SEO project — plus a B2B lead generation system. I hold 14 certifications and badges across Google, Meta, Klaviyo and SEO.

Based in Dubai and open to digital marketing, performance marketing and marketing roles, available to join immediately.

Career

Experience

8+ years in sales and marketing — acquiring, converting and retaining customers.

Apr 2020 – Sep 2026Madurai, India

Senior Marketing & Digital Marketing Manager

MP Clothing · Fashion wholesale & retail

Led the company's shift to digital: planned and launched its first paid Meta (Facebook) campaigns for Diwali, Ramzan, Christmas and New Year, aligning seasonal media plans with peak retail demand.
Built WhatsApp into a direct sales channel: created product content (images, pricing, descriptions), drove repeat engagement and converted out-of-city enquiries into orders.
Grew and retained a 40+ active wholesale vendor network across Tamil Nadu for Creeper and Jack Club, driving repeat orders on a 1–3 month cycle and converting first-time festive buyers into repeat accounts.
Owned B2B custom apparel orders for emerging regional brands end to end; produced Canva creatives and ran on-ground activations at college events and expos.

Nov 2019 – Mar 2020Madurai, India

Corporate Agency Manager

HDFC Life Insurance

Ran on-ground lead generation through mall stalls and public-place activations.
Converted walk-in HDFC Bank customers into policyholders through in-branch consultations; met monthly policy sales targets.

Dec 2017 – Oct 2019Madurai, India

Senior Sales & Marketing Executive

HDB Financial Services

Generated 230+ B2B leads and converted 90+ business owners, disbursing INR 3.15 Cr across business, personal, property and gold loans.
Promoted within 6 months as the monthly volume target grew 50% (INR 10L to INR 15L).
Built a pipeline through direct outreach to business owners, from first contact to loan disbursal.

Selected work

Projects

Hands-on projects built alongside full-time work — each one measured and documented as a case study.

E-commerce · Paid Media · Tracking · CRM · Jun – Sep 2026

8knot Clothing — live e-commerce performance marketing build

Built and launched a live Shopify store from scratch, including a self-created digital product (ebook), Razorpay payment gateway integration, and a full on-page SEO structure. Implemented full-funnel tracking across GA4, GTM, and Meta Pixel with Conversions API — verified end to end against real event data. Planned and ran paid acquisition across Meta Ads and Google Search Ads, with ROAS, CPA and CAC tracked in weekly Excel reports.

Livestore, built solo

7Klaviyo automation flows

3tracking systems unified

Visit the live store → Read the full case study →

Organic growth · Technical SEO · Jun – Sep 2026

8knotclothing — end-to-end SEO project

Ran a complete SEO process on a live Shopify store — technical SEO audit, competitor gap analysis, keyword research across 6 batches with 17 target keywords finalised, on-page implementation and 4 published blog posts — tracked in Google Search Console.

Technical SEO audit
Competitor gap analysis
Keyword research & clustering
On-page content implementation

Read the full case study →

Analytics · Diagnostics · Ongoing · Simulated data

Cross-Platform Analytics Diagnostics

Daily diagnostic practice on simulated data, building a framework across Google Ads (Search, Shopping, PMax), Meta Ads, GA4/GTM, Klaviyo, Amazon and Noon — separating auction-stage from post-click issues, tracing GA4 reporting gaps to a Meta Pixel fault, and splitting Shopping impression loss into Lost-to-Budget and Lost-to-Rank.

Read the full case study →

Lead generation · B2B · Oct 2026 · Simulated data

B2B lead generation system for a free zone setup company

Built a demo lead-generation workflow for a fictional Dubai free zone setup company, using mock leads: a Tally enquiry form, Google Sheets as the lead database, GCLID capture through Google Tag Manager to tie leads back to ad clicks, and a lead scoring model to separate sales-ready enquiries from low-intent ones.